Seeking a logo and branding materials, entrepreneur Chris Norman presented his project 'Bin There, Done That' with a clear goal: deliver exceptional eco-friendly bin hygiene services.

Distinguishing himself from the competition, Chris aimed to avoid the saturation of excessive graphics, cheap typography, and cartoonized trash bins. The emphasis was on a simple and clean design, highlighting purity.

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During my research, inspiration struck from a commonplace icon—the recycle logo. Sketching out ideas, I combined different elements. The final logo is an abstraction of the recycle icon, shaped into a water droplet to signify purity.

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With a strong eco-friendly emphasis, the intentional use of colors includes teal green for the earth and two variations of sky blue to evoke the freshness of the air.

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I selected the 'Bebas Neue' font family for a modern and sleek aesthetic, aligning seamlessly with the project's contemporary design approach. The font's clean lines and versatility complement the overall visual identity, conveying a sense of sophistication and relevance that resonates with the project's objectives.

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I designed custom door hangers in alignment with the brand guidelines, emphasizing simplicity to minimize cognitive load. To enhance accessibility, I integrated a QR code for direct contact with Chris, given the absence of his website.

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Furthermore, I meticulously measured and applied the branding to his work truck, using a real image in Photoshop to ensure a seamless and tailored fit.

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