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I created a bold brand identity for "Bin There, Done That", an eco-friendly bin hygiene service. The design extended across custom door hangers, a QR code, and vehicle branding—earning praise for its clarity, accessibility, and lasting impact.
The client emphasized simplicity over clutter. He wanted to stand apart from competitors saturated with flashy graphics and cartoon bins. He favored a clean, minimal design that conveyed purity and professionalism.
During the research phase, I drew inspiration from the familiar recycling symbol. Through sketching and iteration, I abstracted its form into a water droplet—symbolizing both purity and the brand’s eco-friendly mission.
The color palette reinforces the eco-friendly mission—teal green representing the earth, paired with two shades of sky blue to evoke clarity and fresh air.
I chose the Bebas Neue font for its modern, clean lines that align with the project’s sleek aesthetic. Its versatility reinforces the brand’s contemporary tone while adding a sense of sophistication and clarity.
To enhance accessibility, I integrated a QR code for direct contact with the business owner, given the absence of his website.
I meticulously measured and applied the branding to his work truck, using a real image in Photoshop to ensure a seamless and tailored fit.