FLIGHT NIGHT UX BOOST: Boosting STEM Education Donations by 30%

FLIGHT NIGHT UX BOOST: Boosting STEM Education Donations by 30%

As Flight Night, the signature fundraising event of the Tulsa Regional STEM Alliance, approached its 10-year anniversary, I tackled the task of revitalizing their website to improve the donor experience within the span of an 8-week timeline. The goal was to give the website a complete facelift, ensuring it was more user-friendly for donors. The result was a record-breaking increase and year in total for donations, up by 30.08%.