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For a school project, I designed JUENE™ Skincare, focusing on minimalism, purity, and sustainability for eco-conscious consumers. The aim was to establish a unique brand in a competitive market by merging upscale aesthetics with minimalism, showcased through a contemporary logo and one-line packaging illustrations. The project effectively positions itself as a prestigious brand with a robust emphasis on minimalism.
The goal was to craft a brand identity for Juene, a skincare brand with a focus on minimal ingredients, striking a delicate balance between simplicity and strength in the brand. The objective was to elevate the brand in a saturated market by creating a distinctive visual and conceptual presence that resonated with the target audience.
The logo concept is centered around youth, as "Juene" is the French word for "Youth." It is a modernized pictograph representing the fountain of youth.
The packaging features minimalistic one-line illustrations, emphasizing Juene's mission and minimalistic approach to skincare. The contrast between organic illustrations and a conservative typeface boosts consumer confidence, reinforcing the brand's prestige and commitment to high-quality, minimalist ingredients.
